Regional Distributor Triples Close Rate in 90 Days
The Challenge
A mid-size regional distributor was struggling with inconsistent performance across a 12-person team. Top performers were carrying the team while newer members stalled after initial onboarding.
Our Approach
Gray8Link conducted behavioral assessments on all 12 team members, ran a two-day discovery workshop with leadership, and identified a core gap: team members were communicating in their own style rather than adapting to their colleagues and clients. We designed a custom DISC-based communication and productivity program delivered over six weeks.
The Outcome
Within 90 days, the bottom half of the team improved output and collaboration metrics significantly. Top performers reported smoother workflows and fewer miscommunications. Leadership gained a shared language for coaching that outlasted the engagement.